Brand Development & Design

 

Panther City Vans is a start-up van conversion company located in Fort Worth, Texas. Panther City Vans was one of the two clients I had the opportunity to work with as the Creative Director through Roxo, Texas Christian University's student-run advertising and public relations agency.

 

As the creative lead on my team, I was responsible for the idealization of the brand identity and colors as well as all the creative deliverables, including the business card, mood board, flyer and social media posts featured*.

 

Panther City Van's scope of work included market research and conceptual development, key brand messaging, as well as a pop-up partnership event with Saving Hope Animal Rescue, a local animal shelter.

 

Our event was a hit and succeeded in building awareness for Panther City Vans and promoting pet adoption. The event took place at a local wine bar in one of Fort Worth's lively neighborhoods. At the event, guests toured a fully converted van and met dogs who were available for adoption. Additionally, Panther City Van's business cards and flyers were handed out at the event to attendees. This event drew the interest of our target audience through the social responsibility of pet adoptions as well as the adventure and sustainability aspects of traveling in a custom van.

​

*Templates used to make mockups are not my own, used for educational and display purposes only.