Empower Fort Worth

Creative Development & Brand Design

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Empower Fort Worth is a non-profit organization that provides mental health resources for first responders, medical personnel and legal professionals in the Dallas Fort Worth Metroplex.

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Empower Fort Worth was one of the clients I had the opportunity to work with through Roxo, TCU's student-run advertising and public relations agency.

 

In my role as Creative Director, I was responsible for all the creative deliverables, the conceptualization, creation and development of our campaign.  I established the creative vision, tone and brand identity of Empower Fort Worth. Our team's graphic designer and I worked together to create the brand colors, logo designs, product mockups and brand manual linked below.

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The Fort Worth chapter of the American Advertising Federation awarded our team bronze in the American Advertising Awards in 2022 for our logo design. This is an incredible achievement that demonstrates my success as a creative lead and a designer.

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*Templates used to make mockups are not my own, used for educational and display purposes only.